Our Story
What began as a side hustle quickly evolved into something more.
It Started With a Vision
What began as a passion project quickly evolved into something more.
After graduating with a degree in Psychology in 2019, I found myself drawn to the beauty industry, building my skills, growing my client base, and refining my craft alongside my studies.
What started on the side soon became a calling.
Built With Intention
With a deep understanding of people and a natural eye for detail, I wanted to build a unique experience.
One grounded in confidence, connection, and results that feel effortless for my clients and students.
Over time, Beauty Culture grew into a fully booked, in-demand studio, known for its refined approach and elevated standard.
From Artist to Educator
As demand grew, so did the desire to share knowledge.
What began with clients soon expanded into education, with hundreds of students across Australia now trained both in-person and online.
Each course designed to not only teach technique, but to build confidence, skill, and long-term success within the beauty industry.
Expanding Into Product & Innovation
Driven by a commitment to quality and performance, I expanded Beauty Culture into product development, creating professional-grade tools and supplies for lash artists and beauty businesses.
Designed with real industry experience, each product reflects the same standard of precision, reliability, and intention.
A Brand Born From Passion & Partnership
From this evolution, Vitamin Lash was created, a luxury eyelash serum brand founded alongside Kim.
What began as a shared vision between two artists became a product designed to support natural lash health, growth, and strength.
Infused with a considered blend of ingredients including pumpkin seed extract, calamus root, and Swertia Japonica, the formula works to nourish, strengthen, and enhance lashes, delivering visible results over time.
